Unicorn Hummus is a new type of dip. Created for those eating Keto, Paleo, those with dietary restrictions or the carb-conscious, it has no chickpeas — just vegetables, nuts and fat.
Unicorn Hummus needed a complete identity as well as new packaging design.
A logo was created that stayed true to the unicorn concept but also allowed the brand system to reflect the product more easily. A color palette was established that signaled each of the flavors, and this was applied uniformly across the range of products.
The products are currently on shelves in organic and health food stores across NYC, and products are also available for shipping online.
© 2019 Tova Raykin | experience, interface & product design | digital strategy | art direction | brand design