Polder had just rebranded and their e-commerce website needed a fresh, new design. As part of Twice Media, I worked directly with their in-house Creative Director and Marketing team to manage and implement the discovery, design and development project phases.
The three main objectives for the new site were 1) Modern, new design showcasing new branding 2) Drive sales both through their online store and their affiliate amazon account and 3) Create a platform to provide support to their customers with downloadable manuals, spare parts and support inquiries.
A separate, key component of the project was the creation of a European Union-focused website which maintained core components but also had to seamlessly integrate with the company’s London-based logistics program. Special attention was placed here on GDPR compliance and other key elements of localization.
A new contemporary site was designed that focused on their updated brand but also ensured that customer experience was the highest priority.
A robust support experience was designed which involved comprehensive product search, link to manuals and spare parts, a dynamic FAQ and a prominent link to contact customer service.
The CMS chosen was Adobe Business Catalyst, which was the most obvious choice since it had been used with the previous website with no issues.
The EU website was also built and a switch was added along with auto-detect of the user’s location.
As of early 2019, the website is being migrated to Shopify due to Adobe Business Catalyst’s EOL announcement. New, comprehensive customer support and other integrations are also being added as part of this migration.
© 2019 Tova Raykin | experience, interface & product design | digital strategy | art direction | brand design