1350fc, an American company with an exclusive license to distribute the Umbro brand of shoe in the United States, needed to design and build an e-commerce website to showcase their products. Additionally, space for their lookbooks, collaborations and latest news had to be incorporated.
Working with the brand manager and in-house production team, I designed and developed a fully-fledged e-commerce experience that included shopping cart, login system, product previews and parallax animations.
The site was built using HTML, CSS, jQuery, Adobe Business Catalyst and based on Bootstrap v3.
© 2019 Tova Raykin | experience, interface & product design | digital strategy | art direction | brand design