The founders of KEMGO approached me with a dilemma: they were having great success with their current off-shore development team, who were creating an online application for them which allowed companies to trade chemicals, plastics & fertilizers in high quantities. The issue was that things just weren’t looking good. And because they weren’t looking good, trust in their app and overall functionality was backsliding
I offered them a two-fold solution: first up, we’d brand their app – simply and without much fuss. The logotype was fairly easy to come up with, but what they needed was a color scheme that would work with their target audience: people who traded in polymers and chemicals and often had to convince their higher-ups that trading online (in six-figure amounts) still afforded a sense of luxury.
So we went with a primary color palette of rich gold and calming turquoise, with a warm brown as an accent color.
Then there was the interface: the bare bones were there, but it needed to be rearranged, made user-friendly and neatened up.
Everyone was thrilled with the results, and while their website has gone through iterations since (unfortunately without my involvement), they were still provided with a solid design platform on which to launch their product.